STILLHAUS • BRAND GUIDELINES
One brand, three messages. Everything we design, write and photograph should be traceable back to them, from the hero of the booking site to the note left on the kitchen table.
01/The three messages
Stillhaus is not a place you have to learn. You open a door and the noise stops. Every touchpoint, a headline, a booking screen, a key in a wooden box, should feel like stepping over that threshold.
We say
We never say
Six cabins, one bed, one table, one very long evening. We remove instead of adding: fewer words, fewer features, better materials. Restraint is the luxury, not abundance.
We say
We never say
The forest, the shoreline and the light are the product. Our design steps back: generous white space, honest photography, no filters that nature didn't already apply.
We say
We never say
02/Logotype
Wordmark set in Urbanist, uppercase, 0.28em letter-spacing. Never bold, never italic, never condensed. Clear space on all sides equals the cap height. The “S.” monogram is reserved for favicons, stamps and the padlock box.
Downloads · SVG, transparent background
Wordmark, charcoal
Primary use on cream and light surfaces
Wordmark, white
On olive, photography and dark panels
Wordmark, olive
Accent use only, never body sized
Monogram, charcoal
Favicons, stamps, padlock box
Monogram, white
Reversed on olive or charcoal
03/Colour palette
Natural pigment foundationsCream
--background
oklch(0.972 0.011 88)
Primary canvas
Charcoal
--foreground
oklch(0.268 0.014 70)
Headlines & body
Olive
--primary
oklch(0.395 0.041 137)
Actions & accents
Sand
--sand
oklch(0.918 0.022 84)
Quiet sections
Moss
--olive
oklch(0.5 0.052 129)
Details, icons
Stone
--muted
oklch(0.936 0.017 87)
Cards & fills
No pure black, no pure white, no saturated accents. Olive carries every call to action; sand and stone separate sections without lines.
04/Typography
Primary face
Urbanist
A modern geometric sans-serif that balances functional clarity with humanistic warmth. Designed for legibility across digital and physical touchpoints.
Usage example
The forest
is calling.
Book your stay / Stillhaus
Display
Urbanist Light 300 · −3.5% tracking
Calm you can walk into
Section
Urbanist Light 300 · −3% tracking
Explore our off-grid cabins
Card title
Urbanist Regular 400 · −2% tracking
A room of your own, in the woods
Kicker
Urbanist Medium 500 · +22% tracking · uppercase
The experience
Body
Urbanist Regular 400 · 1.7 line height
Bring a book and nothing else. Solo stays include a stocked pantry, a wood stove and the kind of silence that takes a full day to get used to.
05/Design principles
Never fill a section because it looks empty. Space is what makes the photography and the words land.
A section says a single thing. If it needs two headlines, it is two sections.
400–900ms, cubic-bezier(0.22, 1, 0.36, 1). Fades and soft rises only, nothing bounces.
Natural light, real cabins, no people posing at the camera. Warm grade, never over-saturated.
Radius 0.5rem base, generous 1.5rem on image cards. Hairline borders, soft shadows, no hard black.
Short sentences. Concrete nouns. Swedish place names kept as they are. No exclamation marks.
06/Email signature
Monogram block on the left, contact rows on the right. Set in Urbanist, with mono labels for web, mail and tel. The tagline closes it in olive.
New message · preview
Elin Holmberg
Host · Stillhaus
Calm you can walk into.
07/In the world
The mark leaves the screen as quietly as it arrives on it: routed in oak, set in brass, printed on kraft. Three materials, one wordmark.
Entrance marker at each cabin
Raw oak board · blackened steel posts
The wordmark is routed into a single oak board and left unfinished, so it weathers with the place. Mounted on blackened steel, the same material as the padlock box.
Gate & wayfinding detail
Brushed brass · set into stone
A small brass plate, brushed warm, set flush into stone at the gate. The S. monogram sits above the wordmark. Tactile, low-key, the kind of mark you find at a good hotel.
In-cabin object · guest take-home
Uncoated kraft paper · single ink
A matchbox printed in one ink on raw kraft, left on the kitchen table beside the stove. Photogenic, useful, and small enough to travel home in a pocket.